About me

Lory, creator of Lory Sweets, in front of École Ducasse

Meet Lory – Pastry Chef & Founder of Lory Sweets

Lory Sweets was born in 2013, out of a deep passion for confectionery and a sincere desire to transform taste into a memorable experience. The first desserts were prepared for family and close friends, and their appreciation was the beginning of a journey that, over time, turned into a vocation.

For almost a decade I was self-taught. I experimented with hundreds of techniques, constantly studied and created my own recipes, always looking for the perfect balance between taste, texture and aesthetics. I combined the traditional Romanian taste – creamy, well-infused and harmonious – with the elegance of modern desserts, creating cakes and pastries that impress both in flavor and presentation.

Continuous improvement and professional development

Out of the desire to constantly evolve and offer customers experiences at the highest level, I have attended several advanced courses in confectionery. An important moment in my professional career was participating in a course organized at École Ducasse in Paris, where I deepened several modern confectionery techniques and discovered new recipes, which today harmoniously complement the creations of Lory Sweets.

The philosophy behind Lory Sweets

At Lory Sweets, each dessert is handmade, from scratch, in an artisanal style, with meticulous attention to every detail.

I use natural, high-quality, carefully selected ingredients, without artificial flavors or premixes.
For me, true refinement begins with the integrity of the ingredients and respect for the process.

They combine tradition with the finesse of modern techniques, creating desserts that are not only visually impressive, but also offer a balanced, authentic and memorable experience.

At Lory Sweets, quality is not a detail. It's the standard.

Lory, artisan confectioner and the creator behind Lory Sweets
Lory, artisan confectioner, alongside a selection of artisanal desserts

More than a dessert

For me, a dessert is not just a product.
It's emotion.
It is shared joy.
It is a memory that remains.

Based in Greenford

Lory Sweets is headquartered in Greenford and serves customers across the country, including areas such as Greenford Broadway, Ealing, Southall, Perivale, Northolt, Wembley and neighboring areas.

Contact details

I invite you to contact me to create together the desserts that will turn every moment into a memorable experience.